Special Speed Logistics meet Fashion: The dazzling world of fashion is always on the move. If you want to score points with your community with current trends, you have to be fast. OTTO is one of the most successful online retailers in Europe and is therefore always among the first to pick up on new fashion highlights. For the planned seasonal shoot, the person responsible for photo sample logistics recently approached us with a complex request: A number of transport boxes with samples of the latest collection and photo equipment, which were still unknown at that time, were to be transported to the Balearic Islands for the closely timed shoot. For the planning, we knew when the equipment had to be at its destination – but the exact shipment volume would not be known until the day of pickup.
OTTO only presents its customers with the latest trends and therefore decided on a large part of the outfits just before the shooting. The recordings were to take place on several days and at different locations, which meant that we knew when and where the respective consignments had to arrive – but how many boxes had to be transported was not clear by the day of the respective pick-up.
But no problem for time:matters! Since punctual delivery in the cargo area was not possible, our team of experts planned several personally accompanied door-to-door transports with variable baggage volumes. The first photos should take place on Ibiza, from the second day on the photo team would shoot parallel on Ibiza and the neighbouring island Formentera. The order was therefore divided into three transport routes and implemented by one onboard courier each. Our unique airmates platform determined the optimal routing and the suitable courier for the respective order in less than a minute. Lothar, Junaid and Adam were selected on the basis of various criteria such as language skills, current location and availability – all three confirmed the order immediately by app, because none of them wanted to miss such an exciting mission.
Day 1, 4 pm – Pick-up in Hamburg and drive to Munich
Shortly before pick-up, it was clear that the first consignment to Ibiza would consist of 19 transport boxes. OTTO’s initial assessment was that it had originally planned to have around 10 boxes, which is why our team of experts reviewed the planned routing once again using the airmates platform. However, the higher number of suitcases did not require any adjustment of the flight connection. The shipment was therefore picked up as planned at 4 pm from OTTO’s headquarters in Hamburg and transported directly to Munich Airport (MUC).
Day 2, 7 am – Handover in Munich and flight to Ibiza
The next morning, our courier Lothar received the 495 kg packages punctually at 7 am at Munich Airport. He took care of all the necessary formalities and, with his three fully loaded baggage carts, took the flight to Ibiza (IBZ), where he landed at 3:20 pm with the help of several taxis to the shooting team’s hotel. At 5:15 pm the valuable pieces were handed over to the responsible production manager in Ibiza City.
Day 3, 4 pm – Pick-up in Hamburg and drive to Frankfurt
The next day OTTO had put together the remaining outfits and we were able to pick them up in Hamburg at 4 pm. This time there were even more packages than the day before: The 32 boxes went directly to Hesse because the safest connection started from Frankfurt Airport (FRA).